{"id":41,"date":"2011-05-12T15:00:55","date_gmt":"2011-05-12T22:00:55","guid":{"rendered":"http:\/\/slantedhall.wordpress.com\/?p=41"},"modified":"2011-05-12T15:00:55","modified_gmt":"2011-05-12T22:00:55","slug":"mobile-health-2011-conference-trip-report","status":"publish","type":"post","link":"https:\/\/slantedhall.com\/blog\/2011\/05\/12\/mobile-health-2011-conference-trip-report\/","title":{"rendered":"Mobile Health 2011 Conference Trip Report"},"content":{"rendered":"<p>On 4-5 May 2011, I attended the <a href=\"http:\/\/mobilehealth.org\/\">Mobile Health 2011<\/a>\u00a0conference (@<a title=\"@texting4health on Twitter\" href=\"http:\/\/twitter.com\/texting4health\">texting4health<\/a>\u00a0and <a title=\"#MH11 conference tweets\" href=\"https:\/\/twitter.com\/#!\/search\/%23mh11\">#MH11<\/a>)\u00a0at\u00a0Stanford. The theme: <em>What Really Works<\/em>. I had very few expectations and was uncertain how it\u00a0would turn out. It was a <strong>great, well-run conference<\/strong>. <a title=\"BJ Fogg MH11 bio and workshop presentation\" href=\"http:\/\/mobilehealth.org\/speakers\/bj-fogg.html\">BJ Fogg<\/a>\u00a0(@<a title=\"@bjfogg on Twitter\" href=\"http:\/\/twitter.com\/bjfogg\">bjfogg<\/a>) and his team did a fabulous job.<\/p>\n<p>Each <a href=\"http:\/\/mobilehealth.org\/program\/program.html\">session<\/a>\u00a0included a panel of 3-4 <a href=\"http:\/\/mobilehealth.org\/speakers\">speakers<\/a>, ending with a Q&amp;A session at the\u00a0end. The majority of the 12-minute talks were interesting. Many of\u00a0the moderators asked the first question to get things started; all\u00a0should have done so. It helped maintain the nice flow of the conference. (I&#8217;ll definitely recommend this tactic&#8211;the moderator\u00a0starting off the Q&amp;A session with the panel&#8211;for the conferences I\u00a0help organize.)<\/p>\n<p>There were ~20-25 minute breaks between each session to allow attendees\u00a0to meet and converse. I&#8217;d have preferred slightly longer breaks, but\u00a0mostly because I kept having nice conversations that kept being cut short. Many of the folk I\u00a0met were working on interesting projects; I hope to follow their work and\u00a0keep in touch. Though I missed getting to talk with a number of folk,\u00a0I believe there were still at least twenty with whom I did interact\u00a0and would like to stay in touch. \u00a0Overall, at the conference, we had<\/p>\n<div>\n<ul>\n<li>60 speakers (when you include last minute walk-ons),<\/li>\n<li>18 hours together, and<\/li>\n<li>6 hours of conversation outside the talks.<\/li>\n<\/ul>\n<p>It was great to chat with Jen S. McCabe (@<a title=\"@jensmccabe on Twitter\" href=\"http:\/\/twitter.com\/jensmccabe\">jensmccabe<\/a>) about Contagion Health and Health Month merging to become <a href=\"http:\/\/habitlabs.com\/\">Habit Labs<\/a>, now in Seattle. I believe she&#8217;s looking to hire some mad scientists. Chia Hwu (@<a title=\"@chiah on Twitter\" href=\"http:\/\/twitter.com\/chiah\">chiah<\/a>) demonstrated <a href=\"http:\/\/qubop.com\/apps\">TapCloud<\/a>, her company QuBop&#8217;s new augmented reality game to get people to move around. \u00a0I recall passing on info about the good folk at Portland, Oregon based <a href=\"http:\/\/www.insigniahealth.com\/\">Insignia Health<\/a>\u00a0to others looking to understand patient adherence and compliance. I enjoyed a variety of conversations with a wide range of folk including researchers, students, entrepreneurs, designers, and technologists from small and large companies, universities, hospitals, and various forms of government. I also enjoyed connecting a variety of people together whom I had only just met at the conference when it looked like they could help each other. This happened several times.<\/div>\n<p>My favorite session:\u00a0<em>What Really Works with Multi-touchpoint Ecosystems<\/em>, moderated by <a title=\"Arna Ionescu MH11 bio and presentation\" href=\"http:\/\/mobilehealth.org\/speakers\/arna-ionescu-proteus-biomedical.html\">Arna Ionescu<\/a> of Proteus Biomedical. The panel included Arna talking about Proteus Biomedical&#8217;s cool patch and pill detection technology, <a title=\"Tim Roberts MH11 bio and presentation\" href=\"http:\/\/mobilehealth.org\/speakers\/tim-roberts.html\">Tim Roberts<\/a> of FitBit, <a title=\"Roni Zeiger MH11 bio\" href=\"http:\/\/mobilehealth.org\/uncategorized\/roni-zeiger.html\">Roni Zeiger<\/a> talking about <a title=\"Google Body\" href=\"http:\/\/goo.gl\/body\">Google Body<\/a>, and\u00a0<a title=\"Larry Swiader MH11 bio and presentation\" href=\"http:\/\/mobilehealth.org\/uncategorized\/larry-swiader-the-national-campaign-to-prevent-teen-and-unplanned-pregnancy.html\">Larry Swiader<\/a>\u00a0talking about <a href=\"http:\/\/bedsider.org\/\">Bedsider.org<\/a>\u00a0(using humour and fun to encourage birth control). Arna did a great job moderating.<\/p>\n<p>Some of the details that caught my eye from the speakers are listed\u00a0below. Sometimes what I mention wasn&#8217;t even the main gist of the\u00a0talk, just something I found interesting. I&#8217;ve certainly left out interesting things. Presentation slides are often available in the bio page for each speaker linked below and on <a href=\"http:\/\/mobilehealth.org\/speakers\/bj-fogg.html\">BJ Fogg<\/a>&#8216;s <a href=\"http:\/\/www.slideshare.net\/PersuasiveTechLab\/presentations\">Persuasion Tech Lab Slideshare page<\/a>. @username\u00a0indicates the Twitter username linked via http:\/\/twitter.com\/username.<\/p>\n<ul>\n<li><a title=\"Susannah Fox MH11 bio and presentation\" href=\"http:\/\/mobilehealth.org\/speakers\/susannah_fox.html\">Susannah Fox<\/a>\u00a0(@<a title=\"@SusannahFox on Twitter\" href=\"http:\/\/twitter.com\/SusannahFox\">SusannahFox<\/a>)\u00a0from the <a title=\"Pew Internet and American Life Project\" href=\"http:\/\/pewinternet.org\/\">Pew Internet and American Life Project<\/a> was a great opening to the conference. She&#8217;s an <strong>engaging<\/strong>\u00a0speaker and a perfect representative for Pew. The <a title=\"Susannah Fox's What Really Works in Mobile Health presentation and transcript\" href=\"http:\/\/pewinternet.org\/Presentations\/2011\/May\/Mobile-Health-2011.aspx\">transcript of\u00a0her presentation<\/a>\u00a0is available. <a title=\"Pew Internet report: Peer-to-peer Healthcare\" href=\"http:\/\/pewinternet.org\/Reports\/2011\/P2PHealthcare.aspx\">Peer-to-peer healthcare<\/a> is what\u00a0Susannah indicated as the next frontier. One in four people self\u00a0track. One in five look for health information online, searching\u00a0for others with similar issues. A new report that she referenced during her talk on the trend of self trackers came out 12 May 2011 titled <em><a title=\"Pew Internet Report: The Social Life of Health Information, 2011\" href=\"http:\/\/pewinternet.org\/Reports\/2011\/Social-Life-of-Health-Info.aspx\">The Social Life of Health Information, 2011<\/a>.<\/em>\u00a0[\u00a0Side note: The <strong>first <a title=\"Quantified Self conference\" href=\"http:\/\/quantifiedself.com\/conference\/\">Quantified Self conference<\/a><\/strong> will be held 28-29\u00a0May 2011 at the <a title=\"Computer History Museum\" href=\"http:\/\/computerhistory.com\/\">Computer History Museum<\/a> in Mountain View, CA. ]<\/li>\n<li><a title=\"Patty Mechael MH11 bio and presentation\" href=\"http:\/\/mobilehealth.org\/speakers\/patricia-mechael-ph-d.html\">Patty Mechael<\/a> (@<a title=\"@PattyMechael on Twitter\" href=\"http:\/\/twitter.com\/PattyMechael\">PattyMechael<\/a>) talked about the UN <a href=\"http:\/\/www.millenniumvillages.org\/\">Millenium\u00a0Villages Project<\/a>.<\/li>\n<li><a title=\"Katie Malbon MH11 bio and presentation\" href=\"http:\/\/mobilehealth.org\/uncategorized\/katie-malbon-m-d-mount-sinai-adolescent-health-center.html\">Katie Malbon<\/a> (@<a title=\"@TextInTheCityNY on Twitter\" href=\"http:\/\/twitter.com\/TextInTheCityNY\">TextInTheCityNY<\/a>) described how they used text messages\u00a0to provide health information and birth control reminders to adolescents\u00a0at the <a href=\"http:\/\/www.mountsinai.org\/patient-care\/service-areas\/adolescent-health\/areas-of-care\/adolescent-health-center\">Mount Sinai Adolescent Health Center<\/a>. She noted that the\u00a0&#8220;<strong><em>typical American teen sends 1500 text messages per day<\/em><\/strong>.&#8221;<\/li>\n<li><a title=\"Heather Cole-Lewis MH11 bio and presentation\" href=\"http:\/\/mobilehealth.org\/speakers\/heather-cole-lewis-yale-university.html\">Heather Cole-Lewis<\/a> (@<a title=\"@hcolelewis on Twitter\" href=\"http:\/\/twitter.com\/hcolelewis\">hcolelewis<\/a>) summarized some of the research on <em>What Really Works in Using SMS to Improve Health Outcomes<\/em>.<\/li>\n<li><a title=\"Amos Adler MH11 bio and presentation\" href=\"http:\/\/mobilehealth.org\/speakers\/amos-adler-memotext.html\">Amos Adler<\/a> of <a href=\"http:\/\/memotext.com\/\">MEMOTEXT<\/a> (@<a title=\"@memotext on Twitter\" href=\"http:\/\/twitter.com\/memotext\">memotext<\/a>) uses IVR (Interactive Voice\u00a0Response) and mobile phones for glaucoma patient adherence. This\u00a0project was funded by Microsoft Be Well Fund and collaborated with\u00a0Johns Hopkins University&#8217;s Wilmer Eye Institute. \u00a0I was surprised that the IVR was touchtone-based and didn&#8217;t seem to have a speech recognition component, at least based on the demo. \u00a0I didn&#8217;t get to talk with him afterwards about it, though.<\/li>\n<li><a title=\"Arna Ionescu MH11 bio and presentation\" href=\"http:\/\/mobilehealth.org\/speakers\/arna-ionescu-proteus-biomedical.html\">Arna Ionescu<\/a> of <a href=\"http:\/\/www.proteusbiomed.com\/\">Proteus Biomedical<\/a> showed the neat patch and pill\u00a0technology to determine when a pill was taken. The patch also includes\u00a0an accelerometer and a 2-lead ECG so that movement, heart rate, and ECG,\u00a0can be shown for a patient. This is Proteus&#8217;s <a title=\"Proteus Biomedical marketing video of the Raisin system.\" href=\"http:\/\/www.proteusbiomed.com\/2010\/09\/03\/the-raisin-system\/\">Raisin<\/a> Technology. I&#8217;d\u00a0love to see the interface to the patch be well-documented so that data\u00a0from it could be used by a variety of applications. I&#8217;m also looking\u00a0forward to seeing some of the adhesion technology that they investigate\u00a0for future patches.<\/li>\n<li><a title=\"Tim Roberts MH11 bio and presentation\" href=\"http:\/\/mobilehealth.org\/speakers\/tim-roberts.html\">Tim Roberts<\/a> (@<a title=\"@timroberts on Twitter\" href=\"http:\/\/twitter.com\/timroberts\">timroberts<\/a>) of <a href=\"http:\/\/fitbit.com\/\">FitBit<\/a> talked about their product, a\u00a0small, clip on accelerometer. They unexpectedly found that <em><strong>&#8220;mysterious challenges&#8221; can be useful<\/strong><\/em>. On the FitBit, various users\u00a0debate the maximum number of leaves that appear on the flower\u00a0display. FitBit does not indicate. People try to determine it,\u00a0race against each other, and end up doing more activity. Though\u00a0they provide an API (interface) to their website data, I&#8217;d like to\u00a0see a well-documented API to the device, itself. In the meanwhile,\u00a0<a title=\"Kyle Machulis's blog and projects\" href=\"http:\/\/www.nonpolynomial.com\/\">Kyle Machulis<\/a>\u00a0(@<a title=\"@qdot on Twitter\" href=\"http:\/\/twitter.com\/qdot\">qdot<\/a>)\u00a0of <a href=\"http:\/\/openyou.org\/\">OpenYou<\/a> (@<a title=\"@openyouorg on Twitter\" href=\"http:\/\/twitter.com\/openyouorg\">openyouorg<\/a>) is working on <a title=\"open source library to access data from FitBit device\" href=\"https:\/\/github.com\/qdot\/libfitbit\">libfitbit<\/a>, a library to retrieve data\u00a0from the FitBit.<\/li>\n<li><a title=\"Roni Zeiger's MH11 bio\" href=\"http:\/\/mobilehealth.org\/uncategorized\/roni-zeiger.html\">Roni Zeiger, M.D.<\/a> (@<a title=\"@rzeiger on Twitter\" href=\"http:\/\/twitter.com\/rzeiger\">rzeiger<\/a>) of Google demonstrated <a title=\"Google Body\" href=\"http:\/\/goo.gl\/body\">Google Body<\/a>\u00a0(@<a title=\"@GoogleBody on Twitter\" href=\"http:\/\/twitter.com\/GoogleBody\">GoogleBody<\/a>). It uses <a href=\"http:\/\/en.wikipedia.org\/wiki\/WebGL\">WebGL<\/a> to allow one to\u00a0view a 3D model of the human body. This started as a 20% project.\u00a0One of the neat features is being able to <strong>search for a body part<\/strong>\u00a0and have that part and layer highlighted as you search.<\/li>\n<li><a title=\"Larry Swiader MH11 bio and presentation\" href=\"http:\/\/mobilehealth.org\/uncategorized\/larry-swiader-the-national-campaign-to-prevent-teen-and-unplanned-pregnancy.html\">Larry Swiader<\/a> (@<a title=\"@lawrenceswiader on Twitter\" href=\"http:\/\/twitter.com\/lawrenceswiader\">lawrenceswiader<\/a>) of <a href=\"http:\/\/www.thenc.org\/\">The National Campaign to\u00a0Prevent Teen and Unplanned Pregnancy<\/a> introduced <a title=\"Bedsider.org\" href=\"http:\/\/bedsider.org\/\">Bedsider<\/a>\u00a0which\u00a0<strong>uses humour and a focus on better sex\u00a0instead of just science to promote birth control<\/strong>. It&#8217;s a great\u00a0idea and good use of typical marketing tactics to get information\u00a0across. <a title=\"Allison Behr, SF-based freelance writer\" href=\"http:\/\/smarty-pantscommunications.com\/\">Allison Behr<\/a>\u00a0of Smarty-Pants Communications is\u00a0the San Francisco-based freelance writer of their very good and\u00a0funny text messages.<\/li>\n<li>Kendra Markle (@<a title=\"@kendramarkle on Twitter\" href=\"http:\/\/twitter.com\/kendramarkle\">kendramarkle<\/a>) mentioned research on adjusting the unconscious elephant to <strong>help people change their behavior<\/strong>. The\u00a0elephant metaphor, I believe, comes from the book <a style=\"font-style:italic;\" title=\"&quot;The Happiness Hypothesis&quot; book\" href=\"http:\/\/www.happinesshypothesis.com\/\">The Happiness\u00a0Hypothesis<\/a>\u00a0(here&#8217;s the <a href=\"http:\/\/www.amazon.com\/gp\/product\/0465028020\/ref=as_li_ss_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0465028020&amp;linkCode=as2&amp;tag=slanhall0b-20\">Amazon page<\/a> for it). I suspect some\u00a0of this research will be useful for the <a href=\"http:\/\/www.fda.gov\/tobacco\">FDA&#8217;s Center for Tobacco\u00a0Products<\/a>\u00a0(@<a title=\"@FDATobacco on Twitter\" href=\"http:\/\/twitter.com\/FDATobacco\">FDATobacco<\/a>) current\u00a0investigation into various mobile, web, and social media\u00a0technologies for smoking cessation tools.<\/li>\n<li><a title=\"Ida Sim MH11 bio and presentation\" href=\"http:\/\/mobilehealth.org\/speakers\/ida-sim.html\">Ida Sim<\/a>\u00a0of UCSF talked about the <em>Implications of Open Architectures<\/em>. She&#8217;s\u00a0one of the key people involved with the <a href=\"http:\/\/openmhealth.org\/\">Open mHealth project<\/a>, promoting <strong>open architectures for health\u00a0technology<\/strong>, meaning well-defined and documented, publicly available\u00a0interfaces between all components. The technical and governance\u00a0approaches they&#8217;re considering was published in\u00a0<em><a href=\"http:\/\/www.cccblog.org\/2011\/04\/26\/toward-an-open-mhealth-ecosystem\/\">Toward an Open\u00a0mHealth Ecosystem<\/a><\/em>.\u00a0The <a title=\"NIH Patient Reported Outcomes Measurement Information System (PROMIS)\" href=\"http:\/\/www.nihpromis.org\/\">NIH PROMIS<\/a>\u00a0project also looks\u00a0interesting: &#8220;<em>a system of highly reliable, valid, flexible, precise,\u00a0and responsive assessment tools that measure patient-reported\u00a0health status<\/em>.&#8221;<\/li>\n<li><a title=\"Aza Raskin MH11 bio and presentation\" href=\"http:\/\/mobilehealth.org\/speakers\/aza-raskin.html\">Aza Raskin<\/a> (@<a title=\"@azaaza on Twitter\" href=\"http:\/\/twitter.com\/azaaza\">azaaza<\/a>) of <a href=\"http:\/\/massivehealth.com\/\">Massive Health<\/a> talked about the <strong>importance of\u00a0feedback loops<\/strong>.<\/li>\n<li><a title=\"Brian Krejcarek MH11 bio\" href=\"http:\/\/mobilehealth.org\/speakers\/brian-krejcarek.html\">Brian Krejcarek<\/a> of <a href=\"http:\/\/www.greengoose.com\/\">GreenGoose<\/a> (@<a title=\"@greengoose on Twitter\" href=\"http:\/\/twitter.com\/greengoose\">greengoose<\/a>) has been developing\u00a0small, cheap stickers that include accelerometers and wireless\u00a0transmitters so that one can stick them on anything (e.g., water\u00a0bottle, toothbrush, etc.) to track usage of those items. Hopes to\u00a0make them available cheaply (almost free), eventually.<\/li>\n<li><a title=\"Steven Dean MH11 bio and presentation\" href=\"http:\/\/mobilehealth.org\/speakers\/steven-dean-g51-studio.html\">Steven Dean<\/a> (@<a title=\"@sgdean on Twitter\" href=\"http:\/\/twitter.com\/sgdean\">sgdean<\/a>) of <a href=\"http:\/\/g51studio.com\/\">G51 Studio<\/a>\u00a0mentioned the <a href=\"http:\/\/www.g51studio.com\/1334464\/NYU-ITP-DIY-Health\">DIY Health class<\/a>\u00a0that he teaches at NYU&#8217;s ITP.<\/li>\n<li>Steph Habif (@<a title=\"@StephHabif on Twitter\" href=\"http:\/\/twitter.com\/StephHabif\">StephHabif<\/a>) showed a text message conversation with\u00a0an obese patient trying to cut down on eating bread by simply\u00a0checking in, priodically, with a text message of &#8220;Bread check&#8221;.\u00a0It helped that there was a good and trusting relationship between\u00a0the patient and doctor. Since Steph, as a health behaviorist, was familiar with her patient, she\u00a0also knew how to interpret answers that might indicate that something\u00a0else was going on.<\/li>\n<li><a title=\"Jonathan Attwood MH11 bio and presentation\" href=\"http:\/\/mobilehealth.org\/speakers\/jonathan-attwood-zamzee.html\">Jonathan Attwood<\/a> of <a href=\"http:\/\/zamzee.com\/\">ZamZee<\/a> (@<a title=\"@zamzee on Twitter\" href=\"http:\/\/twitter.com\/zamzee\">zamzee<\/a>) is trying to get kids to move more.\u00a0Think &#8220;FitBit&#8221; for kids. Using a small accelerometer dongle connected\u00a0to <strong>games<\/strong>. Spun out of <a href=\"http:\/\/www.hopelab.org\/innovative-solutions\/zamzee\/\">HopeLab<\/a>.<\/li>\n<li><a title=\"Bojan Bostjancic MH11 bio and presentation\" href=\"http:\/\/mobilehealth.org\/speakers\/bojan-bostjancic.html\">Bojan Bostjancic<\/a> of <a href=\"http:\/\/www.azumio.com\/\">Azumio<\/a> showed how they&#8217;re using the iPhone\u00a0camera and flash turned on to detect heart rate in their <a title=\"Instant Heart Rate iPhone app\" href=\"http:\/\/www.instantheartrate.com\/\">Instant\u00a0Heart Rate<\/a> application.<\/li>\n<li><a title=\"Rajiv Mehta MH11 bio and presentation\" href=\"http:\/\/mobilehealth.org\/speakers\/rajiv-mehta-bhageera-tonic.html\">Rajiv Mehta<\/a> of <a href=\"http:\/\/www.bhageera.com\/\">Bhageera Consulting<\/a> talked about <strong>finding ways to\u00a0reduce complexity<\/strong>. Used Cystic Fibrosis regimen as an example.\u00a0It&#8217;s complicated and changes over time. Cancer treatment would be\u00a0another example. His product, released at the end of April 2011,\u00a0is <a title=\"Tonic iPhone health regimen tracking app\" href=\"http:\/\/www.tonicselfcare.com\/\">Tonic<\/a>, an iPhone app used to remember\/track everything in your health regimen.<\/li>\n<li><a title=\"Michael Kim MH11 bio and presentation\" href=\"http:\/\/mobilehealth.org\/speakers\/michael-kim-kairos-labs.html\">Michael Kim<\/a> (@<a title=\"@michaelbkim on Twitter\" href=\"http:\/\/twitter.com\/michaelbkim\">michaelbkim<\/a>) of <a href=\"http:\/\/www.kairoslabs.com\/\">Kairos Labs<\/a> (@<a title=\"@kairoslabs on Twitter\" href=\"http:\/\/twitter.com\/kairoslabs\">kairoslabs<\/a>) is working\u00a0on using <a href=\"http:\/\/livn.it\/\">games for habit development<\/a>. \u00a0He&#8217;s also helping organize the <a href=\"http:\/\/www.meetup.com\/habitdesign\">Habit Design Meetup<\/a> (@<a title=\"@habitdesign on Twitter\" href=\"http:\/\/twitter.com\/habitdesign\">habitdesign<\/a>).<\/li>\n<li><a title=\"Sonny Vu MH11 bio and presentation\" href=\"http:\/\/mobilehealth.org\/speakers\/sonny-vu.html\">Sonny Vu<\/a> (@<a title=\"@sonnyvu on Twitter\" href=\"http:\/\/twitter.com\/sonnyvu\">sonnyvu<\/a>) of <a href=\"http:\/\/www.agamatrix.com\/\">AgaMatrix<\/a> talked about their <a href=\"http:\/\/www.bgstar.com\/web\/ibgstar\">Nugget product<\/a>\u00a0(co-developed with Sanofi-Aventis), a\u00a0blood glucose meter for the iPhone. I believe he said they might be\u00a0open to providing a <strong>public API<\/strong> to the device, but I didn&#8217;t get a chance\u00a0to talk with him about it. Big market for improving non-compliance\u00a0and non-adherence. Slide 11 from his presentation is a good slide on\u00a0<a title=\"Slide on things one doesn't think about (until it's too late) in health businesses\" href=\"http:\/\/www.slideshare.net\/PersuasiveTechLab\/business-models-that-work-in-mobile-health\/11\">things one doesn&#8217;t think about in health businesses<\/a>.<\/li>\n<li><a title=\"Michael Cross MH11 bio\" href=\"http:\/\/mobilehealth.org\/speakers\/michael-t-cross-kaiser-permanente.html\">Michael Cross<\/a> of <a href=\"http:\/\/kp.org\/innovationcenter\">Kaiser Permanente Mobility Innovation Labs<\/a>\u00a0(@<a title=\"@kpgarfield on Twitter\" href=\"http:\/\/twitter.com\/kpgarfield\">kpgarfield<\/a>) mentioned their Garfield Healthcare Innovation Center Mock Hospital\u00a0Space where they try out new technologies in a simulated, physical\u00a0clinical setting.<\/li>\n<li><a title=\"Eric Leven MH11 bio and presentation\" href=\"http:\/\/mobilehealth.org\/speakers\/eric-leven-rip-road.html\">Eric Leven<\/a> of <a href=\"http:\/\/www.riproad.com\/\">RipRoad<\/a> is providing infrastructure for mobile health apps.\u00a0He mentioned <a title=\"Columbia SMS Flunet project\" href=\"http:\/\/www.columbia.edu\/cu\/text4health\/\">Columbia SMS Flunet<\/a>.\u00a0They&#8217;re also used by <a title=\"Text In The City project in NYC\" href=\"http:\/\/textinthecity.posterous.com\/\">Text In The City<\/a>.<\/li>\n<li>BJ Fogg mentioned: <strong>Avoid the big brain trap. Aim for the smallest matter.\u00a0Build small, iterate, figure out what works.<\/strong> <a href=\"http:\/\/bit.ly\/fogghealthtools\">BJ&#8217;s 3&#215;3 of health tools<\/a>. He also said to check out his <a href=\"https:\/\/twitter.com\/#!\/search\/%23calmingtech\">#calmingtech<\/a> class.<\/li>\n<\/ul>\n<p><a href=\"http:\/\/mobilehealth.org\/\">Mobile Health 2011<\/a> was a <strong>fun<\/strong> conference with a lot of great men and\u00a0women in attendance working on <strong>interesting<\/strong> projects. I <strong>highly\u00a0recommend<\/strong> attending next year. I hope to attend, again, myself. [<em>I did attend Mobile Health 2012 and posted a <a href=\"http:\/\/slantedhall.com\/blog\/2012\/10\/09\/mobile-health-2012-conference-trip-report\/\">trip report<\/a>!<\/em>] Thanks again to BJ Fogg and Tanna Drapkin for organizing and running an amazing conference.<\/p>\n<p>\u2014Jeff Kellem (@<a title=\"@slantedhall on Twitter\" href=\"http:\/\/twitter.com\/slantedhall\">slantedhall<\/a>\u00a0\/ @<a title=\"@composerjk on Twitter\" href=\"http:\/\/twitter.com\/composerjk\">composerjk<\/a>)<\/p>\n<p>p.s. Here are a <a title=\"Twitter list of folk who tweeted during MH11\" href=\"https:\/\/twitter.com\/#!\/geoffclapp\/mh11-tweeters\/members\">list of people tweeting during MH11<\/a>, an <a title=\"Archive of #MH11 tweets.\" href=\"http:\/\/www.foxepractice.com\/healthcare-hashtags\/MH11\/\">archive of the #MH11 tweets<\/a>, and various other MH11 conference summaries:<\/p>\n<ul>\n<li>Alex Albin (@<a title=\"@msaxolotl on Twitter\" href=\"http:\/\/twitter.com\/msaxolotl\">msaxolotl<\/a>):\u00a0<em><a href=\"http:\/\/bushofdoctors.blogspot.com\/2011\/05\/mobile-health-2011-what-really-works.html\">Mobile Health 2011: What Really Works: A &#8220;Patient&#8221; POV<\/a><\/em>.<\/li>\n<li>Geoff Clapp (@<a title=\"@geoffclapp on Twitter\" href=\"http:\/\/twitter.com\/geoffclapp\">geoffclapp<\/a>): <em><a href=\"http:\/\/geoffclapp.blogspot.com\/2011\/05\/thoughts-on-stanford-mobile-health.html\">Thoughts on the Stanford Mobile Health conference<\/a><\/em>.<\/li>\n<li>Kevin Clauson (@<a title=\"@kevinclauson on Twitter\" href=\"http:\/\/twitter.com\/kevinclauson\">kevinclauson<\/a>): <em><a href=\"http:\/\/kevinclauson.wordpress.com\/2011\/05\/05\/mobile-health-2011-a-look-back-at-what-really-worked\/\">Mobile Health 2011: A Look Back at What Really Worked<\/a><\/em>.<\/li>\n<li>R. Craig Lefebvre (@<a title=\"@chiefmaven on Twitter\" href=\"http:\/\/twitter.com\/chiefmaven\">chiefmaven<\/a>): <em><a href=\"http:\/\/socialmarketing.blogs.com\/r_craiig_lefebvres_social\/2011\/05\/what-really-works-in-mobile-health-a-summary-of-the-2011-conference.html\">What Really Works in Mobile Health? A Summary of the 2011 Conference<\/a><\/em>.<\/li>\n<li>Katie Malbon (@<a title=\"@TextInTheCityNY on Twitter\" href=\"http:\/\/twitter.com\/TextInTheCityNY\">TextInTheCityNY<\/a>):\u00a0<em><a href=\"http:\/\/textinthecity.posterous.com\/lessons-home-runs-and-more-from-mobile-health\">Lessons, home runs, and more from Mobile Health 2011 (Stanford)<\/a><\/em>.<\/li>\n<li>Al Shar (@<a title=\"@pioneerrwjf on Twitter\" href=\"http:\/\/twitter.com\/pioneerrwjf\">pioneerrwjf<\/a>):\u00a0<em><a href=\"http:\/\/rwjfblogs.typepad.com\/pioneer\/2011\/05\/time-to-.html\">Time to Evolve Health Care&#8217;s Gold Standard? Thoughts from 2011 Mobile Health Conference<\/a><\/em>.<\/li>\n<li>Jeremy Vanderlan (@<a title=\"@thulcandrian on Twitter\" href=\"http:\/\/twitter.com\/thulcandrian\">thulcandrian<\/a>):\u00a0<em><a href=\"http:\/\/thulcandrian.tumblr.com\/post\/5246732537\/mobile-health-2011\">Thoughts from Mobile Health 2011<\/a><\/em>.<\/li>\n<li>Andrew P. Wilson (@<a title=\"@AndrewPWilson on Twitter\" href=\"http:\/\/twitter.com\/AndrewPWilson\">AndrewPWilson<\/a>): <em><a href=\"http:\/\/andrewpwilson.posterous.com\/mobile-health-2011-mapping-the-uncharted\">Mobile Health 2011 &#8212; Mapping the Uncharted<\/a><\/em>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>On 4-5 May 2011, I attended the Mobile Health 2011\u00a0conference (@texting4health\u00a0and #MH11)\u00a0at\u00a0Stanford. The theme: What Really Works. I had very few expectations and was uncertain how it\u00a0would turn out. It was a great, well-run conference. BJ Fogg\u00a0(@bjfogg) and his team did a fabulous job. Each session\u00a0included a panel of 3-4 speakers, ending with a Q&amp;A session at the\u00a0end. The majority &#8230; <\/p>\n<div><a href=\"https:\/\/slantedhall.com\/blog\/2011\/05\/12\/mobile-health-2011-conference-trip-report\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,11,20],"tags":[63,65,67],"class_list":["post-41","post","type-post","status-publish","format-standard","hentry","category-conference","category-health-technology","category-quantified-self","tag-mh11","tag-mhealth","tag-mobile-health","no-post-thumbnail"],"acf":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/slantedhall.com\/blog\/wp-json\/wp\/v2\/posts\/41","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/slantedhall.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/slantedhall.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/slantedhall.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/slantedhall.com\/blog\/wp-json\/wp\/v2\/comments?post=41"}],"version-history":[{"count":0,"href":"https:\/\/slantedhall.com\/blog\/wp-json\/wp\/v2\/posts\/41\/revisions"}],"wp:attachment":[{"href":"https:\/\/slantedhall.com\/blog\/wp-json\/wp\/v2\/media?parent=41"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/slantedhall.com\/blog\/wp-json\/wp\/v2\/categories?post=41"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/slantedhall.com\/blog\/wp-json\/wp\/v2\/tags?post=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}