{"id":95,"date":"2012-10-09T17:18:33","date_gmt":"2012-10-10T00:18:33","guid":{"rendered":"https:\/\/slantedhall.wordpress.com\/?p=95"},"modified":"2012-10-09T17:18:33","modified_gmt":"2012-10-10T00:18:33","slug":"mobile-health-2012-conference-trip-report","status":"publish","type":"post","link":"https:\/\/slantedhall.com\/blog\/2012\/10\/09\/mobile-health-2012-conference-trip-report\/","title":{"rendered":"Mobile Health 2012 Conference Trip Report"},"content":{"rendered":"[ <em>Since May 2012, I helped put together, publicize, and perform in a\u00a0<a href=\"http:\/\/danselibre.org\/show2012.html\">large\u00a0theatrical dance show<\/a>, attended a\u00a0<a href=\"http:\/\/typecon.com\/\">typography conference<\/a>, organized a\u00a0<a href=\"http:\/\/nybaroquedance.org\/santa-barbara-historical-dance-weekend\/\">tribute presentation and performance for a well-known dance historian<\/a>\u00a0(<a href=\"http:\/\/www.marielmcewan.com\/Media\/Richard.html\">video<\/a>), have been traveling (<a href=\"http:\/\/socialdance.stanford.edu\/workshops\/2012EuropeWeeks.htm\">dance\u00a0workshops in Paris and Moscow<\/a>), and am helping organize an\u00a0invitational conference (now in its 28th year) that&#8217;ll take place in a month. Apologies for the\u00a0delay in writing. Normally, I like to include a bit\u00a0of narrative along with the notes. With the time delay between the\u00a0conference and writing this trip report, any reasonable narrative will be missing.\u00a0<\/em>]\n<p>I attended the <a href=\"http:\/\/mobilehealth.org\/\">Mobile Health 2012<\/a> conference\u00a0(@<a title=\"@texting4health on Twitter\" href=\"http:\/\/twitter.com\/texting4health\">texting4health<\/a>\u00a0and <a href=\"https:\/\/twitter.com\/i\/#!\/search\/%23mh2012\">#MH2012<\/a>)\u00a0at Stanford, again, this year,\u00a016-17 May 2012. It was the primary health conference that I planned\u00a0to attend. Another great conference run by BJ Fogg (@<a href=\"https:\/\/twitter.com\/bjfogg\">bjfogg<\/a>) et al. \u00a0I wrote a <a href=\"http:\/\/slantedhall.com\/blog\/2011\/05\/12\/mobile-health-2011-conference-trip-report\/\">trip report for last year&#8217;s Mobile Health 2011<\/a>.<\/p>\n<p>Some useful references for this conference:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.slideshare.net\/PersuasiveTechLab\/tag\/mh2012\">Presentation slides<\/a><\/li>\n<li>Videos: <a href=\"http:\/\/mobilehealth.org\/program\/videos-day1.html\">16 May 2012 (Day 1)<\/a>\u00a0and <a href=\"http:\/\/mobilehealth.org\/program\/videos-day2.html\">17 May 2012 (Day 2)<\/a><\/li>\n<li><a href=\"http:\/\/hashtags.symplur.com\/healthcare-hashtag-transcript.php?hashtag=MH2012&amp;fdate=05-15-2012&amp;shour=0&amp;smin=0&amp;tdate=07-15-2012&amp;thour=0&amp;tmin=0&amp;ssec=00&amp;tsec=00&amp;img=1\">Symplur log of tweets<\/a>\u00a0with #MH2012 hashtag from 15 May 2012\u201315 July 2012.<\/li>\n<li>Chantal Botana&#8217;s (@<a href=\"https:\/\/twitter.com\/om_chanti\">om_chanti<\/a>) <a href=\"http:\/\/blog.theladders.com\/in-the-news\/starter-steps-for-long-term-behavior-change\/\">write-up<\/a>.<\/li>\n<li>Martin Adler&#8217;s (@<a href=\"https:\/\/twitter.com\/MartinAdler\">MartinAdler<\/a>)\u00a0<a href=\"http:\/\/martinadler.com\/2012\/05\/24\/cliff-notes-from-bj-foggs-mobile-health-2012-conference-at-stanford\/\">Cliff Notes from Mobile Health 2012<\/a>.<\/li>\n<\/ul>\n<p>I had some good conversations with a variety of folk. Talked with\u00a0Jason Hessing (@<a href=\"https:\/\/twitter.com\/jhessing\">jhessing<\/a>), Charlotte Smith, and Miriam Beecham of\u00a0<a href=\"http:\/\/healthwise.org\">Healthwise<\/a>\u00a0in Boise, Idaho about their work,\u00a0especially on the mobile side. Jean Kanerva of <a href=\"http:\/\/www.charterls.com\/\">Charter Life Sciences<\/a>\u00a0invests in medical technology companies.\u00a0Chantal Botana (@<a href=\"https:\/\/twitter.com\/om_chanti\">om_chanti<\/a>) was taking photos with an Olympus film\u00a0camera, causing a conversation to begin since I was a professional\u00a0photographer (of performing musicians) in a past life, shooting high-speed film, at concerts and in rock clubs, without a flash.\u00a0Talked with Hwee Chong (@<a href=\"https:\/\/twitter.com\/hweechong\">hweechong<\/a>) of Premera about their plans for mobile and integration of other tools.\u00a0<a href=\"http:\/\/jimjeffers.com\/\">Jim Jeffers<\/a>\u00a0(@<a href=\"https:\/\/twitter.com\/jimjeffers\">jimjeffers<\/a>) showed his <a href=\"http:\/\/ideabucket.me\">IdeaBucket\u00a0iPad app<\/a>.<\/p>\n<p>With Kirsikka Kaipainen of VTT Technical Research Center of Finland about\u00a0her research in behaviour change. Lisa Nugent, Creative Director of\u00a0Johnson &amp; Johnson, was looking for good UX and design folk, as I\u00a0recall. Nice to see good design folk. Had good conversations with\u00a0Erin Macartney (@<a href=\"https:\/\/twitter.com\/emacartney\">emacartney<\/a>) of <a href=\"http:\/\/pamf.org\">PAMF<\/a>; later, found overlap in our pasts.\u00a0Talked with Julia Hu of <a href=\"http:\/\/lark.com\/\">LARK<\/a>\u00a0about an open data\u00a0API, as I do with all medical device companies.<\/p>\n<p>Some of the items that caught my ear are below:<\/p>\n<ul>\n<li><a href=\"http:\/\/mobilehealth.org\/speakers-2012\/bj-fogg-2.html\">BJ Fogg<\/a>\u00a0(@<a href=\"https:\/\/twitter.com\/bjfogg\">bjfogg<\/a>) introduced the theme of the conference:\u00a0<a href=\"http:\/\/mobilehealth.org\/program\">&#8220;Baby Steps for\u00a0Big Results.&#8221;<\/a>\u00a0<\/li>\n<ul>\n<li>Start small and\u00a0super simple.<\/li>\n<li>25 4-hour experiments are greater than one 100-hour\u00a0experiment.<\/li>\n<li>&#8220;<em>many crummy trials beats deep thinking.<\/em>&#8221; (paraphrased, later in the conference)<\/li>\n<\/ul>\n<li>Panel on Baby Steps Done Quickly \u00a0[<a href=\"http:\/\/youtu.be\/8daxqBlrehw\">video<\/a>:\u00a01:20:30]<\/li>\n<ul>\n<li><a href=\"http:\/\/mobilehealth.org\/speakers-2012\/robert-scoble-rackspace.html\">Robert Scoble<\/a>\u00a0(@<a href=\"https:\/\/twitter.com\/scobleizer\">scobleizer<\/a>)<\/li>\n<ul>\n<li><em>Each photo you take is worth about 15 Facebook likes.<\/em><\/li>\n<li><a href=\"https:\/\/placemeapp.com\/\">Placeme<\/a>\u2014tracking all movement: &#8220;<em>beyond freaky<\/em>.&#8221;<\/li>\n<li><a href=\"http:\/\/highlig.ht\">Highlight<\/a>\u2014showing people within 100 yards.<\/li>\n<\/ul>\n<li><a href=\"http:\/\/mobilehealth.org\/speakers-2012\/nikhil-arora-back-to-the-roots.html\">Nikhil Arora<\/a>\u00a0(@<a href=\"https:\/\/twitter.com\/NikhilArora\">NikhilArora<\/a>) of <a href=\"http:\/\/www.backtotheroots.com\">Back to the Roots<\/a>\u00a0(@<a href=\"https:\/\/twitter.com\/BTTRVentures\">BTTRVentures<\/a>) [<a href=\"http:\/\/www.slideshare.net\/PersuasiveTechLab\/stanford-mobile-health-back-to-the-roots\">presentation<\/a>]<\/li>\n<ul>\n<li>Mushroom farms\/boxes.<\/li>\n<li>Diverted 1M pounds of coffee ground waste in 2011. Mentioned to\u00a0<a href=\"http:\/\/www.redrockcoffee.org\">Red Rock Coffee<\/a>\u00a0(@<a href=\"https:\/\/twitter.com\/redrockcoffee\">redrockcoffee<\/a>) since it seems to fit with their philosophies.<\/li>\n<li>Box will have vegetable seeds embedded within. When done growing mushrooms,\u00a0cut up box and plant.<\/li>\n<\/ul>\n<li><a href=\"http:\/\/mobilehealth.org\/speakers-2012\/eric-hekler-phd-arizona-state-university.html\">Eric Hekler<\/a>\u00a0(@<a href=\"https:\/\/twitter.com\/ehekler\">ehekler<\/a>) [<a href=\"http:\/\/www.slideshare.net\/PersuasiveTechLab\/m-health-conference-stanford-final\">presentation<\/a>]<\/li>\n<ul>\n<li><a href=\"http:\/\/www.slideshare.net\/DesigningHealth\/\">Slides<\/a> from his <a href=\"http:\/\/www.designinghealth.org\">Designing Health Lab<\/a> class.<\/li>\n<li>Rapid Iteration &#8220;Agile Science&#8221; beta. \u00a0<a href=\"https:\/\/docs.google.com\/document\/d\/1l2ZoA4L7NEMtxonOnlbLu1TcqARTMursIJZnuoKjK7s\/mobilebasic?pli=1\">Values &amp; Principles draft<\/a>.<\/li>\n<li><a href=\"http:\/\/www.slideshare.net\/DesigningHealth\/hekler-sbm-2012fridaysymposiumfinal\">Slides<\/a> from Society of Behavioral Medicine Conference, April 2012, arguing for Agile Science.<\/li>\n<\/ul>\n<\/ul>\n<\/ul>\n<ul>\n<li>Let&#8217;s Get Hands On [<a href=\"http:\/\/youtu.be\/KiMqFMFm03A\">video<\/a>:\u00a017 minutes]<\/li>\n<ul>\n<li><a href=\"http:\/\/mobilehealth.org\/speakers-2012\/neema-moraveji.html\">Neema Moraveji<\/a> (@<a href=\"https:\/\/twitter.com\/moraveji\">moraveji<\/a>), Director of <a href=\"http:\/\/calmingtech.stanford.edu\/\">Stanford Calming Technology Lab<\/a>\u00a0(@<a href=\"https:\/\/twitter.com\/calmingtech\">calmingtech<\/a>).<\/li>\n<ul>\n<li>How does stress impact your users?<\/li>\n<li>Mantra: Address the stress!<\/li>\n<li>Create a model of calm.<\/li>\n<\/ul>\n<\/ul>\n<\/ul>\n<ul>\n<li>Simplicity Changes Behavior [<a href=\"http:\/\/youtu.be\/_Hys6wBkkds\">video<\/a>: 1:25:53]<\/li>\n<ul>\n<li><a href=\"http:\/\/mobilehealth.org\/speakers-2012\/bj-fogg-2.html\">BJ<\/a> on teaching habits\/triggers\/behavior.<\/li>\n<li><a href=\"http:\/\/mobilehealth.org\/uncategorized\/bernie-knobbe-yahoo.html\">Bernie Knobbe<\/a> of Yahoo! Benefits talked about using gamification to\u00a0increase engagement during benefits enrollment.<\/li>\n<li><a href=\"http:\/\/mobilehealth.org\/speakers-2012\/reman-child-ohlife.html\">Reman Child<\/a> of <a href=\"http:\/\/ohlife.com\/\">OhLife<\/a>\u00a0(@<a href=\"https:\/\/twitter.com\/TeamOhLife\">TeamOhLife<\/a>)\u00a0(chronicle your life via email) [<a href=\"http:\/\/www.slideshare.net\/PersuasiveTechLab\/oh-life-pdf-presentation\">presentation<\/a>]<\/li>\n<ul>\n<li>&#8220;Interactive email&#8221;<\/li>\n<\/ul>\n<li><a href=\"http:\/\/mobilehealth.org\/speakers-2012\/michael-wu-lithium-technologies-inc.html\">Michael Wu<\/a>\u00a0(@<a href=\"https:\/\/twitter.com\/mich8elwu\">mich8elwu<\/a>) of <a href=\"http:\/\/www.lithium.com\/\">Lithium Technologies<\/a>\u00a0&#8212; gamification [<a href=\"http:\/\/www.slideshare.net\/PersuasiveTechLab\/2012-0516-stanford-baby-stepgames-v03\">presentation<\/a>]<\/li>\n<li><a href=\"http:\/\/mobilehealth.org\/speakers-2012\/gus-tai-trinity-ventures.html\">Gus Tai<\/a>\u00a0(@<a href=\"https:\/\/twitter.com\/gustai\">gustai<\/a>) of <a href=\"http:\/\/www.trinityventures.com\/\">Trinity Ventures<\/a> gave a moving talk on grieving. [<a href=\"http:\/\/www.slideshare.net\/PersuasiveTechLab\/mobile-health2012-fin2\">presentation<\/a>]<\/li>\n<ul>\n<li>Instead of asking &#8220;<strong>when should I stop grieving?<\/strong>&#8221; ask yourself\u00a0&#8220;<strong>when should I stop loving?<\/strong>&#8220;<\/li>\n<\/ul>\n<\/ul>\n<li>Nike Labs donated 40 Nike+ Fuel Bands for research. [<a href=\"http:\/\/youtu.be\/kM5frND6_I0\">video<\/a>: 12 minutes]<\/li>\n<ul>\n<li><a href=\"https:\/\/docs.google.com\/spreadsheet\/viewform?formkey=dENnX3BsbFZ2WmR5dXEyX3pLTS1oaWc6MQ\">Contact BJ Fogg<\/a> to borrow them for research.\u00a0Linda Fogg Phillips of FamilyHealth360 talked about the Nike+ Fuelband\u00a0research results.<\/li>\n<\/ul>\n<li>Launch and Iterate in Baby Steps [<a href=\"http:\/\/youtu.be\/y2nOt-mmxY4\">video<\/a>: 1:12:23]<\/li>\n<ul>\n<li><a href=\"http:\/\/mobilehealth.org\/speakers-2012\/vinay-gidwaney-dailyfeats.html\">Vinay Gidwaney<\/a>\u00a0(@<a href=\"https:\/\/twitter.com\/vgidwaney\">vgidwaney<\/a>) of <a href=\"http:\/\/dailyfeats.com\/\">Daily Feats<\/a> mentioned various tools for running\u00a0user experiments and did a live test for UX for stretching.<\/li>\n<ul>\n<li><a href=\"http:\/\/www.crazyegg.com\">CrazyEgg<\/a>, <a href=\"http:\/\/www.kissmetrics.com\">KISSmetrics<\/a>, <a href=\"http:\/\/www.google.com\/analytics\/\">Google Analytics<\/a>, <a href=\"http:\/\/www.usertesting.com\">usertesting.com<\/a><\/li>\n<\/ul>\n<li><a href=\"http:\/\/mobilehealth.org\/speakers-2012\/cristina-cordova-pulse.html\">Cristina Cordova<\/a> (@<a href=\"https:\/\/twitter.com\/cjc\">cjc<\/a>) of <a href=\"https:\/\/www.pulse.me\">Pulse<\/a>\u00a0(@<a href=\"https:\/\/twitter.com\/pulsepad\">pulsepad<\/a>) talked about using user data to change\u00a0design. [<a href=\"http:\/\/www.slideshare.net\/PersuasiveTechLab\/mobile-health-13167650\">presentation<\/a>]<\/li>\n<li><a href=\"http:\/\/mobilehealth.org\/speakers-2012\/rahim-fazal.html\">Rahim Fazal<\/a>\u00a0(@<a href=\"https:\/\/twitter.com\/rahimthedream\">rahimthedream<\/a>) of <a href=\"http:\/\/www.involver.com\/\">Involver<\/a>\u00a0[<a href=\"http:\/\/www.slideshare.net\/PersuasiveTechLab\/zero-to-hero-13167722\">presentation<\/a>]<\/li>\n<ul>\n<li>What you need to know<\/li>\n<ol>\n<li>Better on-ramps (build)<\/li>\n<li>Generate demand by co-creating with customers.<\/li>\n<li>Land &amp; expand.<\/li>\n<\/ol>\n<\/ul>\n<\/ul>\n<li>Baby Steps to a Healthy Future\u00a0[<a href=\"http:\/\/youtu.be\/tdkm1MN-s98\">video<\/a>: 1:09:50]<\/li>\n<ul>\n<li>BJ on Habit Formation. Focus on <a href=\"http:\/\/tinyhabits.com\">tiny habits<\/a> (e.g., floss one tooth) instead\u00a0of big habit (over 21 days). Attach new tiny habit to eisting routine\/habit.<\/li>\n<li><a href=\"http:\/\/mobilehealth.org\/speakers-2012\/emily-knight-melanie-stuckey-western-university-canada.html\">Emily Knight &amp; Melanie Stuckey<\/a>\u00a0(@<a href=\"https:\/\/twitter.com\/mistuckey\">mistuckey<\/a>)\u00a0of <a href=\"http:\/\/uwo.ca\">Western University Canada<\/a> talked\u00a0about a personalized approach for health behavior.<\/li>\n<li><a href=\"http:\/\/mobilehealth.org\/speakers-2012\/david-kirchhoff-weight-watchers-international.html\">David Kirchoff<\/a>\u00a0(@<a href=\"https:\/\/twitter.com\/dkirchhoff\">dkirchhoff<\/a>), <a href=\"http:\/\/www.weightwatchers.com\/\">Weight Watchers<\/a> CEO gave a great talk.\u00a0<\/li>\n<ul>\n<li>How do you do massive population weight change?<\/li>\n<li>Decision fatigue.<\/li>\n<li>Biggest mistake: doing something artificial.<\/li>\n<li>Food diary very helpful\u2014keeps one mindful.<\/li>\n<li>Health has a huge impact on health??? FIXME: or was it something else?<\/li>\n<\/ul>\n<\/ul>\n<li>The &#8220;Why&#8221; and &#8220;How&#8221; of Small Collaborations [<a href=\"http:\/\/youtu.be\/OkbGGPBK4VI\">video<\/a>: 1:07:48]<\/li>\n<ul>\n<li><a href=\"http:\/\/mobilehealth.org\/speakers-2012\/leslie-ziegler-rock-health.html\">Leslie Ziegler<\/a>\u00a0(@<a href=\"https:\/\/twitter.com\/lesliejz\">lesliejz<\/a>) of <a href=\"http:\/\/www.rockhealth.com\/\">Rock Health<\/a> gave a nice presentation about the\u00a0work they do. Incubator, events, and research.<\/li>\n<li><a href=\"http:\/\/mobilehealth.org\/uncategorized\/ellen-levy-silicon-valley-connect.html\">Ellen Levy<\/a>\u00a0(@<a href=\"https:\/\/twitter.com\/EllenLevy\">EllenLevy<\/a>) of Silicon Valley Connect<\/li>\n<ul>\n<li>Tech is changing access in many ways:<\/li>\n<ol>\n<li>time<\/li>\n<li>physical<\/li>\n<li>information<\/li>\n<li>people<\/li>\n<\/ol>\n<li>Mentioned <a href=\"http:\/\/tomstandage.wordpress.com\/books\/the-victorian-internet\/\"><em>Victorian Internet<\/em><\/a> book<\/li>\n<li>One rule of collaborations: Wishbone test: Who gets the fat end?<\/li>\n<\/ul>\n<li><a href=\"http:\/\/mobilehealth.org\/speakers-2012\/julia-hu.html\">Julia Hu<\/a> of <a href=\"http:\/\/www.lark.com\/\">LARK<\/a>\u00a0(@<a href=\"https:\/\/twitter.com\/ourLARK\">ourLARK<\/a>). [<a href=\"http:\/\/www.slideshare.net\/PersuasiveTechLab\/20120517-mobilehealth\">presentation<\/a>]<\/li>\n<\/ul>\n<\/ul>\n<p>These were just some of the notes I sketched; I didn&#8217;t always take notes. \u00a0There were other good sessions that can be seen in the <a href=\"http:\/\/www.slideshare.net\/PersuasiveTechLab\/tag\/mh2012\">presentations<\/a> and videos (days <a href=\"http:\/\/mobilehealth.org\/program\/videos-day1.html\">1<\/a> and <a href=\"http:\/\/mobilehealth.org\/program\/videos-day2.html\">2<\/a>). \u00a0If you know of other write-ups or posted presentations, let me know. \u00a0On to writing up the <a href=\"http:\/\/slantedhall.com\/blog\/2012\/10\/14\/typecon-2012-conference-trip-report\/\">next trip report<\/a> (for <a href=\"http:\/\/www.typecon.com\">TypeCon<\/a>\u00a02012).<\/p>\n<p>\u2014Jeff Kellem (@<a href=\"https:\/\/twitter.com\/slantedhall\">slantedhall<\/a>\u00a0\/ @<a href=\"https:\/\/twitter.com\/composerjk\">composerjk<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ Since May 2012, I helped put together, publicize, and perform in a\u00a0large\u00a0theatrical dance show, attended a\u00a0typography conference, organized a\u00a0tribute presentation and performance for a well-known dance historian\u00a0(video), have been traveling (dance\u00a0workshops in Paris and Moscow), and am helping organize an\u00a0invitational conference (now in its 28th year) that&#8217;ll take place in a month. Apologies for the\u00a0delay in writing. Normally, I &#8230; <\/p>\n<div><a href=\"https:\/\/slantedhall.com\/blog\/2012\/10\/09\/mobile-health-2012-conference-trip-report\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,11,15,16,17,20],"tags":[],"class_list":["post-95","post","type-post","status-publish","format-standard","hentry","category-conference","category-health-technology","category-mh2012","category-mhealth","category-mobile-health","category-quantified-self","no-post-thumbnail"],"acf":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/slantedhall.com\/blog\/wp-json\/wp\/v2\/posts\/95","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/slantedhall.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/slantedhall.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/slantedhall.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/slantedhall.com\/blog\/wp-json\/wp\/v2\/comments?post=95"}],"version-history":[{"count":0,"href":"https:\/\/slantedhall.com\/blog\/wp-json\/wp\/v2\/posts\/95\/revisions"}],"wp:attachment":[{"href":"https:\/\/slantedhall.com\/blog\/wp-json\/wp\/v2\/media?parent=95"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/slantedhall.com\/blog\/wp-json\/wp\/v2\/categories?post=95"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/slantedhall.com\/blog\/wp-json\/wp\/v2\/tags?post=95"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}